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Image Group International
Image Group International (IGI) is an Australian-based personal and business branding consultancy founded in 1989 by Jon Michail. The company provides services in executive coaching, personal branding, reputation management, and leadership development. IGI operates globally with clients across Australia, Southeast Asia, the United States, and Europe.
History
[edit]In 2024, Image Group International celebrated 36 years of operation. The milestone and its historical journey were detailed in the article "From Melbourne to Manhattan: The 36-Year Journey of Image Group International."Shruti (2025-04-25). "From Melbourne to Manhattan: The 36-Year Journey of Image Group International". Medium. Retrieved 2025-05-01. During the 1990s, IGI expanded its clientele to include executives, media professionals, and SMEs across various industries. The firm gained visibility following Michail’s front-page feature in The Age as Young Fashion Designer of the Year.
In the early 2000s, IGI extended its reach internationally, delivering leadership branding seminars across Southeast Asia, New York, and other markets. Michail partnered with global image experts including Dr. John Molloy, author of Dress for Success, and Robert Pante, author of Dressing to Win. Together, they led workshops throughout Asia-Pacific and North America.
Services and Frameworks
[edit]IGI is known for pioneering several proprietary methodologies, including:
Reputrak 360™: A reputation and perception management framework
Authentic Personal Branding™: A holistic approach to aligning identity, appearance, and behaviour
Authority Personal Branding System™: A comprehensive strategy for high-level executive influence across digital and offline platforms
These frameworks have been adopted by professionals across sectors including business, politics, media, and academia.
Media and Recognition
[edit]Image Group International and Jon Michail have been referenced or featured in multiple third-party publications including:
SmartCompany – "The Brand is You: Image in the Age of First Impressions""The Brand is You: Image in the Age of First Impressions". SmartCompany. Retrieved 2025-05-01.
The Sydney Morning Herald – "For months, I lived in sartorial heaven. But when I came home...""For months, I lived in sartorial heaven. But when I came home..." The Sydney Morning Herald. 2023-06-12. Retrieved 2025-05-01.
HRD America – "The Business of Authentic Personal Branding""The Business of Authentic Personal Branding". HRD America. Retrieved 2025-05-01.
Inside Retail Asia – "Why Australian retailers need to invest in personal branding""Why Australian retailers need to invest in personal branding". Inside Retail Asia. 2023-05-04. Retrieved 2025-05-01.
Founder
[edit]Jon Michail is the founder and CEO of Image Group International. He began his career in the fashion industry, receiving early recognition as a designer before transitioning into image management and leadership development. His work has appeared in media outlets and trade publications discussing personal branding and professional presence. He is a member of the Forbes Coaches Council."Jon Michail Profile". Forbes Coaches Council. Retrieved 2025-05-01.